<![CDATA[This study aims to determine the extent of influence of attractiveness, electronic word of mouth and destination image on the decision to visit BSB Beach Balikpapan. The independent variables used in this study are attractiveness, electronic word of mouth and destination image. The dependent variable in this study is the decision to visit. The population used in this study were people who had visited BSB Beach Balikpapan, with a sample size of 140 people. This study used nonprobability sampling and purposive sampling techniques. The type of data used was quantitative data obtained directly using a questionnaire. The data sources in this study were primary data and secondary data. In this study, data analysis was processed using the SEM-PLS method processed using SmartPLS 4.0 software. The results of the study showed that: (1) Attractiveness had a positive and significant effect on the decision to visit (2) Electronic word of mouth had a positive and significant effect on the decision to visit (3) Destination Image had a positive and significant effect on the decision to visit.]]>
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