JURNAL ECONOMINA
Vol. 5 No. 8 (2026): JURNAL ECONOMINA, Agustus 2026

The Psychology Behind the ‘Buy’ Button: The Role of Overconfidence, Neuroticism, and Sensation Seeking in Stock Investment Decisions in Batam City

Johny Budiman (Universitas Internasional Batam, Indonesia)
Isnaini Nuzula Agustin (Universitas Internasional Batam)
Jessica Tania (Universitas Internasional Batam, Indonesia)



Article Info

Publish Date
30 Aug 2026

Abstract

The rapid growth of retail investors in Indonesia, dominated by Generation Z, reflects positive developments in the capital market. However, this is not always accompanied by rational investment decision. This phenomenon indicates the inf luence of behavioral and psychological factors in the investment decision-making process. This study aims to examine the influence of behavioral bias on investment decisions, with risk perception as a mediating variable. Using surveys, numerical research technique was used with an emphasis on freshly collected data.The study sample included 365 respondents from Generation Z and Millennials in Batam City, Riau Islands, who are actively involved in the capital mark et.Using Structural Equation Modeling-Partial Least Squares (SEM- PLS) assisted by SmartPLS software, data analysis was carried out.The results show that risk perception and sensation seeking have a significant positive effect on investment decisions, with sensation seeking also having a significant effect on risk perception. Neuroticism has a significant negative effect on investment decisions but not on risk perception, while overconfidence is only significant on investment decisions. Mediation occurs only for sensation seek ing. These findings highlight the importance of improving financial literacy and risk awareness to encourage more rational and sustainable investment decisions, especially among young investors.

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Journal Info

Abbrev

economina

Publisher

Subject

Economics, Econometrics & Finance

Description

JURNAL ECONOMINA (JE) is a peer-reviewed journal which publishes original research papers. ECONOMINA has been published since 2022. It is currently published every month a year with e-ISSN: 2963-1181. The Digital Object Identifier (DOI) is assigned to each published article and the journal is ...