The World of Business Administration Journal
Volume 8 Issue 1, Juni 2026

Pengaruh Kualitas Pelayanan Jasa Pengiriman Terhadap Kepuasan Pelanggan Pada PT. Pos Indonesia Cabang Subang

Dwi Jihan Milda Prastika (Universitas Mandiri)
M. Tri Julyansyah (Universitas Subang)



Article Info

Publish Date
30 Jun 2026

Abstract

Abstrak Penelitian ini bertujuan untuk menegtahui seberapa besar pengaruh kualitas pelayanan jasa pengiriman terhadap kepuasan pelanggan pada PT. Pos Indonesia Cabang Subang. Metode penelitian yang digunakan adalah metode penelitian deskriptif asosiatif dengan pendekatan kuantitatif. Jumlah populasi sebanyak 27.110 orang yang menjadi pelanggan PT. Pos Indonesia Cabang Subang, maka peneliti menggunakan rumus slovin untuk menentukan sampel, dengan total sampel sebanyak 100 orang. Kata kunci : Kualitas Pelayanan, Kepuasan Pelanggan.   Abstract This study aims to determine how much influence the quality of delivery service has on customer satisfaction at PT. Pos Indonesia Subang Branch. The research method used is a descriptive associative research method with a quantitative approach. The population is 27,110 people who are customers of PT. Pos Indonesia Subang Branch, so the researcher uses the Slovin formula to determine the sample, with a total sample of 100 people. Keywords: Service quality, Customer Satisfaction.          

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Journal Info

Abbrev

bisnis

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The World of Business Administration Journal (WBAJ) is a scientific journal which publishes original articles on the most recent knowledge, researches, or applied researches and other development in fields of Business Administration, Management functions (human resources, finance, operations, ...