<![CDATA[This study aims to analyze the effect of sales growth, dividend policy, and tax avoidance on firm value in Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period. This study employs a quantitative approach using secondary data obtained from companies’ financial statements and annual reports. The research sample consists of 11 companies selected using a purposive sampling method, resulting in 66 observations. Sales growth is measured using Sales Growth, dividend policy is measured using the Dividend Payout Ratio (DPR), tax avoidance is measured using the Effective Tax Rate (ETR), while firm value is measured using Price to Book Value (PBV). Data analysis was conducted using panel data regression with the Fixed Effect Model (FEM) using EViews 13. The results show that sales growth, dividend policy, and tax avoidance simultaneously have a significant effect on firm value. Partially, sales growth has no significant effect on firm value, dividend policy has a negative and significant effect on firm value, while tax avoidance has a positive and significant effect on firm value.]]>
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