Jurnal Inovasi dan Teknologi Pembelajaran
Vol. 13 No. 2 (2026): Vol 13, No 2, (2026): Issue in Progress

Innovation in learning resource services and promotion strategy in elementary schools: A case study

Wawan Gunawan (Universitas PGRI Adibuana Surabaya)
Nely Yana (Postgraduate School of Educational Technology, PGRI Adi Buana University, Surabaya)
Ananda Trisnaning Widodo (Postgraduate School of Educational Technology, PGRI Adi Buana University, Surabaya.)
Lely Ardianingsih (Postgraduate School of Educational Technology, PGRI Adi Buana University, Surabaya.)
Alfrida Balisa (Postgraduate School of Educational Technology, PGRI Adi Buana University, Surabaya)
Marzel Joska Hitipeuw (Postgraduate School of Educational Technology, PGRI Adi Buana University, Surabaya.)
Yonece Delila Mara (Postgraduate School of Educational Technology, PGRI Adi Buana University, Surabaya.)



Article Info

Publish Date
31 Aug 2026

Abstract

This study was motivated by the low utilisation of student learning resources in elementary schools despite the adequate availability of Organisation of Learning Resources (OLR) facilities, indicating weaknesses in service and promotion strategies rather than infrastructure provision. The study aimed to examine the influence of OLR services, compare manual and digital promotion strategies, and analyse the interaction between both variables on the utilisation of student learning resources in elementary schools in Mojokerto City. The research employed a quantitative approach with a 2×2 factorial quasi-experimental design analysed using two-way ANOVA. Data were collected through a Likert-scale questionnaire that had met validity and reliability requirements. The findings revealed that OLR services significantly influenced resource utilisation, while digital promotion strategies proved more effective than manual approaches. A significant interaction between service quality and promotion strategy was also identified (Sig. < 0.001), with the model explaining 75% of the variance in utilisation scores. These findings strengthen the concept of integrated learning resource management in elementary schools.

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Journal Info

Abbrev

jinotep

Publisher

Subject

Description

Jurnal Inovasi dan Teknologi Pembelajaran is a peer reviewed journal that covers the entire spectrum of innovative educational technology applications including the design development utilization management and evaluation to solve learning problems and knowledge exchange The journal welcomes a ...