Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi

Pengaruh Harga dan Kualitas Layanan terhadap Kepuasan Pelanggan Indihome di PT. Telekomunikasi Indonesia Cabang Semarang

Sulistyowati, Fitriana (Unknown)
Miftahurrohman (Unknown)



Article Info

Publish Date
31 Aug 2026

Abstract

This quantitative inquiry is triggered by a shrinking number of IndiHome subscribers in Semarang, indicating a deficit in user fulfillment despite ongoing digital acceleration. Although the firm boasts comprehensive network coverage and affordable tariff models, persistent system malfunctions, network drops, and delayed technical support continue to act as major constraints. Consequently, this assessment analyzes how customer fulfillment at PT Telkom Indonesia's Semarang office is shaped by financial accessibility and operational performance. Data gathered from 100 targeted participants via non-probability sampling underwent an array of diagnostic evaluations—comprising measurement validity, consistency metrics, and residual assumptions—prior to evaluation through an ordinary least squares framework. Empirical evidence reveals that fair pricing structures significantly heighten user appreciation, as lower costs amplify overall contentment. Furthermore, superior operational standards are crucial, with optimization in service delivery directly fostering a higher level of user delight.

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Journal Info

Abbrev

JURRIE

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Riset Rumpun Ilmu Ekonomi adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Pusat riset dan Inovasi Nasional, Universitas Sains dan Teknologi Komputer. Jurnal ini adalah jurnal Riset Rumpun Ilmu Ekonomi yang bersifat peer-review dan terbuka. Bidang kajian dalam ...