This study aims to analyze the influence of coaching and mentoring on work motivation and their impact on employee performance. The study was conducted at the Bank Jambi Head Office using a quantitative approach with a survey method. The study population was 168 employees, while the sample size of 119 respondents was determined using the Slovin formula and probability sampling techniques. Data collection was conducted through a questionnaire with a five-point Likert scale. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that coaching had a positive and significant effect on work motivation. Mentoring also had a positive and significant effect on work motivation. Furthermore, coaching and mentoring were proven to have a positive effect on employee performance. Work motivation had a positive and significant effect on employee performance and was able to mediate the relationship between coaching and mentoring and employee performance. These findings indicate that the effective implementation of coaching and mentoring can increase work motivation, thereby impacting employee performance.
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