Pengaruh Sertifikat Halal Dan Strategi Pemasaran Terhadap Peningkatan Pendapatan Kedai Es Teh Aimas Unit 2 Kabupaten Sorong

Siti Aminah (Program Studi Ekonomi Syariah, Fakultas Syariah dan Dakwah Institut Agama Islam Negeri (IAIN) Sorong)

At-Thariqah Jurnal Ekonomi
Vol. 6 No. 1 (2026): At-Thariqah: Jurnal Ekonomi

This study aims to determine the influence of Halal Certification and marketing strategies on revenue growth at the Es Teh Aimas Unit 2 shop in Sorong Regency. A quantitative approach was employed, with the study population consisting of consumers of the Es Teh Aimas Unit 2 shop; a sample of 200 respondents was selected using a random sampling technique. Data were collected via questionnaires and analyzed using SPSS software. The findings indicate that marketing strategy influences revenue growth at the Es Teh Aimas Unit 2 shop. Furthermore, both Halal Certification and marketing strategy influence revenue growth at the shop. These results demonstrate that the two independent variables reinforce each other in driving revenue growth for the Es Teh Aimas Unit 2 shop in Sorong Regency