This research examines the implementation of Malay ethnopedagogy through Kolb's Experiential Learning approach in teaching descriptive texts about traditional foods to enhance students' cultural literacy. In the context of globalization, cultural values are increasingly marginalized in formal education, particularly in Indonesian language learning. This study aims to explore how the integration of local wisdom, specifically Malay culinary traditions, can be effectively utilized as learning materials through experiential learning cycles. Using a qualitative descriptive method with case study design, this research was conducted on 32 eighth-grade students at a junior high school in Riau Province. Data were collected through observation, interviews, learning outcomes analysis, and documentation. The findings indicate that Kolb's Experiential Learning approach, which encompasses concrete experience, reflective observation, abstract conceptualization, and active experimentation stages, significantly improves students' ability to write descriptive texts while simultaneously strengthening their cultural identity and literacy. Students demonstrated increased engagement, deeper understanding of text structures, and greater appreciation for local cultural heritage. This research contributes to the discourse on culturally responsive pedagogy and offers practical implications for integrating ethnopedagogy in Indonesian language curriculum.
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