This study aims to analyze the effect of capital intensity, dividend policy, and deferred tax on firm value among consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. This study employed a quantitative method using secondary data obtained from companies’ financial statements and annual reports published through the IDX and the official websites of each company. The sampling technique used purposive sampling based on predetermined criteria, resulting in 23 companies with a total of 115 observations during the research period. Data were analyzed using panel data regression with the assistance of EViews 12. Model selection was conducted using the Chow Test and Hausman Test, which indicated that the fixed effect model was the most appropriate model for this study. Hypothesis testing was performed using the simultaneous test (F-test), partial test (t-test), and coefficient of determination (Adjusted R²). The results show that capital intensity, dividend policy, and deferred tax simultaneously affect firm value. Partially, capital intensity and dividend policy have a significant effect on firm value, whereas deferred tax has no significant effect on firm value. These findings may provide useful considerations for companies in formulating policies and for investors in making investment decisions.
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