<![CDATA[This study aims to analyze the development of Micro, Small, and Medium Enterprises (MSMEs) and the impact of Universitas KH. Abdul Chalim (UAC) on promoting MSME growth in Bendunganjati. MSMEs are a strategic sector that plays an important role in the local economy, particularly in providing employment opportunities, increasing community income and welfare, and promoting local economic growth. This study employed a qualitative descriptive approach. Data were collected through in-depth interviews with MSME actors and relevant parties, field observations, and documentation. Data analysis consisted of data reduction, data presentation, and verification, while data validity was examined through triangulation. The findings show that MSMEs in Bendunganjati Village have experienced an increase in both the number and variety of businesses. Before the establishment of UAC, most residents depended on agriculture, livestock, and small-scale trading activities. Following the establishment of UAC, various types of businesses emerged and developed, including food stalls, grocery stores, wholesale businesses, photocopying and printing services, and other businesses that developed to meet the needs of the community and the UAC academic community. The presence of students, lecturers, and educational staff at UAC has become one of the factors increasing demand for goods and services provided by local MSMEs. This condition has contributed to increased community income, the creation of new employment opportunities, and the development of entrepreneurial creativity and skills among local residents. Nevertheless, MSME actors continue to face several challenges, including limited access to capital, restricted marketing reach, and limited utilization of digital technology. Therefore, the presence of UAC has had a significant impact on MSME growth in Bendunganjati Village and has become one of the driving forces of local economic activity.]]>
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