Analisis Pengaruh Social Value, Self Competence dan Financial Award Terhadap Career Path dengan Current Knowledge Seeking Intention sebagai Variabel Mediasi (Studi pada Mahasiswa Prodi Pendidikan Akuntansi FEB UNNES Angkatan 2022)

Dea Syahla Salsa Bila (Universitas Negeri Semarang)
Rediana Setiyani (Universitas Negeri Semarang)

Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Vol 1, No 1 (2026)

This research examines the factors that influence students in choosing a career path in the field of accounting, focusing on social value, self competence, financial award, and current knowledge seeking intention as a mediating variable. Using a quantitative approach and descriptive analysis, data were collected through questionnaires distributed to 167 students of the Accounting Education Study Program at UNNES, class of 2022, using a saturated sampling method. The results show that social value and financial award have a significant positive effect on current knowledge seeking intention and career path. Self competence does not affect current knowledge seeking intention or career path. Current knowledge seeking intention has a significant negative effect on career path and cannot mediate the relationship between social value, self competence, and financial award and career path. This study provides insights into key factors that may shape students’ decisions to pursue a career path accounting.