<![CDATA[The rapid development of the tourism industry requires tourism destination managers to provide good service quality, set appropriate prices, and utilize social media as a marketing tool to improve tourists’ visiting decisions.This study aims to analyze the influence of service quality, price perception, and Pemasaran Media Sosial on visiting decisions among visitors of CIGWA Wisata Bogor. This study used a quantitative method with a survey approach through online questionnaires distributed to 180 visitors of CIGWA Wisata Bogor. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study indicate that service quality has a positive and significant effect on visiting decisions with a p-value of 0,000. Price perception also has a positive and significant effect on visiting decisions with a p-value of 0,000. Likewise, Social Media Marketing has a positive and significant effect on visiting decisions with a p-value of 0,000. Service quality, price perception, and social media marketing simultaneously have a positive and significant impact on visiting decisions. Based on the results, all hypotheses in this study are accepted. Therefore, service quality, appropriate pricing, and the optimization of Social Media Marketing can improve tourists’ visiting decisions. Keywoard: Service Quality, Price Perception, Social Media Marketing, and Visiting Decisions.]]>
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