Pengaruh Daya Tarik Wisata Dan Sarana Wisata Terhadap Kepuasan Wisatawan Sebagai Pusat Cerminan Khas Budaya Desa Lewomada

Lewar, Tresina Inviolata
Da Silva, Yustina Olivia
Gula, Valeria Eldyn

Pusat Publikasi Ilmu Manajemen
Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen

The results of the study indicate that: (1) tourist attractions have a positive and significant effect on tourist satisfaction with a t-value of 2.407 and a significance value of 0.033 < 0.05; (2) tourism facilities have a positive and significant effect on tourist satisfaction with a t-value of 6.860 and a significance value of 0.000 < 0.05; and (3) simultaneously, tourist attractions and tourism facilities have a positive and significant effect on tourist satisfaction with an F-value of 27.314 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.360 indicates that tourist attractions and tourism facilities explain 36% of the variation in tourist satisfaction, while the remaining 64% is influenced by other factors outside the scope of this study. The regression equation obtained is Y = 9.296 + 0.227X₁ + 0.433X₂. The findings reveal that tourism facilities have a more dominant influence on tourist satisfaction than tourist attractions in Lewomada Village.