<![CDATA[This study aims to analyze the role of adaptive innovation in improving economic performance and business sustainability in dynamic economic environments. The study employed a library research approach by reviewing scientific articles indexed in Google Scholar and published over the last five years. The analysis focused on literature discussing innovation, adaptive innovation, innovation cloning, business performance, and sustainability. The findings indicate that adaptive innovation significantly contributes to productivity improvement, operational efficiency, competitiveness, and organizational resilience. Adaptive innovation strategies enable organizations to adopt and modify successful practices, thereby reducing development costs and minimizing failure risks. Furthermore, adaptive innovation supports business sustainability by enhancing organizational flexibility and adaptability to environmental changes. The study also reveals that business success should not be measured solely through financial indicators but should incorporate sustainability and stakeholder value. Therefore, adaptive innovation serves as an important strategy for promoting economic growth and achieving long-term business sustainability.]]>
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