<![CDATA[This research aims to determine the strategy used in blocked ATM card services at Bank Syariah Indonesia KCP Jeneponto. This research uses a qualitative descriptive approach that is qualitatively oriented. Data collection techniques use interviews, observation, documentation. Based on the results of the research that has been carried out, it can be concluded that the ATM card service strategy is blocked on customer satisfaction at Bnak Syariah Indonesia KCP Jeneponto in providing services to its customers, namely using basic strategies, namely friendly, communicative speech and names. tags that are always paid attention to, while the main strategies are Responsiveness (quick response), Competence (competence), Credibility (trustworthiness), Contribution (Contribution), Honesty (honesty), Excellent service (prime service). And the first step taken is to activate the customer and bring the account book to Customer Service.]]>
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