<![CDATA[This study examines the effect of delivery performance, order accuracy, and product quality on price competitiveness through corporate strategy as a mediating variable in medical device distribution companies in Indonesia. The research addresses intensifying price competition in the medical device industry driven by government e-Catalog implementation, Local Content Level (TKDN) policy, and the growth of new distributors. This study is grounded in Resource-Based View (RBV) theory and the VRIO framework of Barney & Hesterly (2019). A quantitative approach with an associative causal design was applied. Data were collected through a Likert-scale questionnaire from respondents working in Pharmacy and Purchasing departments at eight hospitals in North Jakarta. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The results show that delivery performance, order accuracy, and product quality each have a significant positive effect on price competitiveness. The three variables also significantly influence corporate strategy. Corporate strategy exerts the strongest effect on price competitiveness and significantly mediates the effect of the three independent variables on price competitiveness. All hypotheses proposed in this study are supported. This study advances RBV theory by demonstrating that operational capabilities must be integrated through effective corporate strategy to achieve sustained price competitiveness in Indonesia's medical device distribution sector.]]>
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