Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA)
Vol. 9 No. 4 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora

Pengalaman Komunikasi Barista Perempuan (Studi Fenomenologi)

Mochamad Reza Fahlevi (Unknown)



Article Info

Publish Date
31 Aug 2026

Abstract

This study examines the communication experiences of female baristas working in coffee shops in Karawang using a phenomenological approach. The research is motivated by the increasing involvement of women in the coffee shop industry, while gender stereotypes and biases toward female baristas’ professional abilities still persist. The study aims to explore communication motives, interaction experiences, and the meanings constructed by female baristas throughout their work and interactions with customers. A qualitative method was employed, with data collected through observation, in-depth interviews, and documentation. Informants were selected purposively, consisting of female baristas with considerable work experience and active customer interaction. The findings reveal that communication is interpreted as a means of creating comfort, building interpersonal relationships, and enhancing customer experiences within coffee shops. The communication experiences encountered by the informants also contributed to the development of adaptability, empathy, patience, and professionalism in dealing with diverse customer characteristics. Beyond serving as a form of customer service, communication for female baristas also represents a process of social learning and professional identity formation within the workplace. Keywords: Coffee Shop, Communication Experience, Female Barista, Interpersonal Communication, Phenomenology.

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Journal Info

Abbrev

KAGANGA

Publisher

Subject

Social Sciences

Description

Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora memuat artikel hasil penelitian baik penelitian menggunakan pendekatan kuantitatif, kualitatif, dan mixed method yang terkait dengan bidang. Pendidikan Sejarah dan Ilmu Pengetahuan Sosial (IPS) meliputi bidang ilmu dan praktik pendidikan, ...