<![CDATA[The rapid advancement of immersive technologies, fueled by artificial intelligence, is transforming industries such as education, healthcare, and commerce. These innovations offer significant opportunities, but they also introduce legal and regulatory challenges, particularly regarding consumer protection. This study examines the adequacy of Indonesia's existing legal frameworks, including the Consumer Protection Act, Data Protection Act, and Electronic Information and Transaction Law, in addressing the complexities of digital ownership, data privacy, and consumer rights in virtual spaces. Using normative legal research sourced from secondary data analysis, the research highlights gaps in the current legal framework, including the need for explicit recognition of virtual assets, stronger privacy safeguards, and mechanisms for cross-border enforcement. It proposes regulatory enhancements, government support, and ethical business practices as key strategies to balance innovation with consumer protection.]]>
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