<![CDATA[One of the industries that supports the development of the food and beverage industry is the sub-sector in the coffee industry which always experiences an increase in consumption consistently every year. This causes many coffee shops or cafes to emerge, causing quite competitive competition. This study aims to examine the factors that can influence the interest in revisiting one of the cafes in Tangerang City, namely Kopi Tuku. This study was conducted with a quantitative approach using SEM analysis techniques on 201 respondents. The results of the study showed that satisfaction and trust have an influence on repurchase intention. Likewise with perceived quality, service quality, perceived value, store atmosphere which can affect satisfaction. The r square value shows that 68.4% of the repurchase intention variable can be explained by the satisfaction and trust variables. The managerial implications of this study indicate that managers should use visually attractive packaging, reduce consumer waiting time or provide entertainment when consumers are queuing, improve food quality such as maintaining the freshness of raw materials, to attractive decorations.]]>
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