Silatene : Jurnal Sosial Humaniora
Vol. 4 No. 2 (2026) : September

Analisis Semiotika Meme Politik sebagai Bentuk Kritik Sosial terhadap Kebijakan RUU Perampasan Aset di Media Sosial TikTok

Sarah Ramadhan (Univeritas Paramadina)
Sabrina Tasyauviel Azzura Ristawan (Universitas Paramadina)



Article Info

Publish Date
12 Sep 2026

Abstract

The rise of social media has transformed the way Indonesians communicate about politics, in part through the emergence of memes as a concise, humorous, and easily shareable tool for social criticism. This study aims to analyze the explicit meanings, implied meanings, and myths in political memes criticizing the Asset Forfeiture Bill on TikTok, while also explaining how these memes serve as a space for civic political participation ahead of the bill’s targeted passage in December 2026. The study employs a descriptive qualitative approach using Roland Barthes’s semiotic method to analyze three representative memes circulating on TikTok from August to October 2026, selected through purposive sampling. Data were collected via screenshots and analyzed through three stages of sign interpretation. The results indicate that these memes reflect public skepticism regarding the bill’s commitment and effectiveness, concerns about potential abuse of authority, and distrust in legislative consistency—given the repeated delays in enacting similar regulations. Memes serve as a form of informal political literacy as well as a source of social pressure for policy accountability, and they enrich the study of the semiotics of digital political communication on audiovisual platforms such as TikTok, which have been studied far less frequently than platforms based on static images.

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Journal Info

Abbrev

jsh

Publisher

Subject

Humanities Social Sciences

Description

Silatene : Jurnal Sosial Humaniora is an open-access, peer-reviewed academic journal managed by the Suwaib Amiruddin Foundation. Jurnal Silatene Sosial & Humaniora publishes diverse theoretical perspectives, empirical studies, and critical analyses on Sociology, Political Economy, Public Policy, ...