<![CDATA[This study aims to design and develop an Augmented Reality (AR) application as an interactive learning medium to introduce Lembata traditional clothing to students of SD Inpres Dulitukan. Through AR technology, traditional clothing objects are displayed in three-dimensional form that can be observed directly through digital devices, making the learning process more interesting, easier to understand, and not limited to conventional visual materials. In addition, the application is equipped with audio explanations regarding the meaning and characteristics of each traditional clothing, providing a more comprehensive and contextual learning experience. The research method used is the Multimedia Development Life Cycle (MDLC), which consists of data collection, analysis, design, media development, testing, and evaluation stages. This method was chosen because it is suitable for multimedia-based application development and allows the development process to be carried out systematically. The results of the study indicate that the developed Augmented Reality application runs well on Android devices and is capable of displaying Lembata traditional clothing objects in three-dimensional form along with automatic audio explanations. Based on the Black Box testing results, all application features functioned according to the design. In addition, the questionnaire results showed that students gave positive responses to the application because it was considered interesting, easy to use, and helpful in understanding the introduction to Lembata traditional clothing. Therefore, this application can be used as an interactive educational medium to support local cultural learning while also helping preserve regional cultural heritage through the application of modern technology.]]>
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