<![CDATA[This study aims to analyze the influence of lifestyle and financial literacy on the financial behavior of students at Cipasung University Tasikmalaya. The background of this research is the low level of students’ financial behavior, which is reflected in the lack of optimal financial planning, expenditure management, and saving habits. This condition is assumed to be influenced by a consumptive lifestyle and a low level of financial literacy. Therefore, this study focuses on examining the extent to which these two variables affect students’ financial behavior. The method used in this study is a quantitative approach with an associative research type. Data were collected through questionnaires distributed to 100 respondents who are students of Cipasung University Tasikmalaya. The collected data were analyzed using multiple linear regression techniques with the help of SPSS software to test validity, reliability, and the influence of each variable. The results show that lifestyle and financial literacy have a positive influence on students’ financial behavior. This indicates that a more controlled lifestyle and a higher level of financial literacy can encourage students to manage their finances more wisely, including financial planning, controlling expenses, and making appropriate financial decisions.]]>
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