Optimal: Jurnal Ekonomi dan Manajemen
Vol. 1 No. 2 (2021): Juni : Jurnal Ekonomi dan Manajemen

Pendampingan Pembuatan Basreng Dalam Meningkatkan Pendapatan Masyarakat di Lembang Pitung Penanian

Jens B Marewa (Universitas Kristen Indonesia Toraja)
Elim Febrianty Bintan (Universitas Kristen Indonesia Toraja)
Sumardianto Ishak Masiku (Universitas Kristen Indonesia Toraja)



Article Info

Publish Date
30 Jun 2021

Abstract

Community Service Activities are carried out to strengthen community capacity and empowerment. This service activity aims to enable PKK Lembang Pitung Penanian women to produce a variety of Basreng products. This service uses a mentoring method, consisting of four mentoring activities, namely assistance in making Basreng products, product packaging, improving product quality, using tools and expanding marketing. The output of this assistance activity is the existence of varied products, applied product packaging designs, the use of quality raw materials, the use of sales displays to make them more attractive and mapping market expansion through opening new areas. The result of this activity is business development through measurable, controlled and coordinated market expansion

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Journal Info

Abbrev

optimal

Publisher

Subject

Description

OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik ...