<![CDATA[The Jokotole Pamekasan Sharia Pawnshop is situated in one of the regions on the island of Madura, where the locals are used to gold jewelry rather than gold bars. The marketing approach for gold installment items at the Pamekasan Syariah Pegadaian is the issue brought up in this research. This study has two main goals: to determine the Pamekasan Syariah Pegadaian's gold installment product marketing strategy. What are the advantages of investing in gold over the longterm using gold installment products? A qualitative field study strategy is the method employed by the researchers. Interviews, observations, and documentation techniques are the techniques employed. Reducing data, presenting data, and generating conclusions are the steps in data analysis. In the meanwhile, technical triangulation is the method used to verify the accuracy of the data. Regarding Pegadaian Syariah Jokotole Pamekasan's marketing approach, it included organizing literacy events, business-to-business partnerships, cross-selling and up-selling, and promotional media. A sharia contract, flexibility in gram denomination and tenor, ease of use, state guarantee, and the ability to purchase gold futures at today's price are the benefits of long-term gold investing through gold installment products at Jokotole Pamekasan Syariah Pegadaian.]]>
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