Pengaruh Penggunaan Financial Technology dan Media Sosial terhadap Peningkatan Pendapatan di UMKM Sidoarjo

Nikmatul Lailiyah (Universitas Nahdlatul Ulama Sidoarjo)
Chairil Anwar (Universitas Nahdlatul Ulama Sidoarjo)

Optimal: Jurnal Ekonomi dan Manajemen
Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen

The primary objective of this paper is to effect of the use of Financial Technology (FinTech) and Social Media on Increasing MSME Income in Sidoarjo. With the existence of Financial Technology, it will be easier to manage finances and make transactions, while Social Media has an important role in marketing and branding. A quantitative research approach was used for this investigation. Primary data was collected through questionnaires distributed to 30 participating MSMEs in Sidoarjo Regency. The data obtained will be analyzed using the SPSS 24 application to. Research results reveal that Financial Technology and Social Media simultaneously have a positive and significant effect on increasing MSME income, where FinTech can increase the efficiency of transactions and financial management and Social Media has a greater impact on increasing market reach, as evidenced by the t-count value of 32.585> t table, which is 3.354 and sig. value of 0.000 <0.05.