Optimal: Jurnal Ekonomi dan Manajemen
Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen

Transformasi Digital dan Pembangunan Usaha Kecil dan Menengah di Era Ekonomi Digital

Imelda Krisdamayanti (Universitas Pembangunan Panca Budi Medan)
Rusiadi Rusiadi (Universitas Pembangunan Panca Budi Medan)
Dwita Sakuntala (Universitas Pembangunan Panca Budi Medan)



Article Info

Publish Date
08 Jul 2025

Abstract

The advancement of digital transformation has profoundly altered conventional business operations, including those conducted by Micro, Small, and Medium Enterprises (MSMEs). This research seeks to investigate the impact of digitalization, with a specific focus on internet usage, electronic money (e-money), and electronic commerce (e-commerce), on Indonesia’s Gross Domestic Product (GDP) and the circulating money supply (M2). The study utilizes a simultaneous equation modeling approach, employing the Two-Stage Least Squares (TSLS) estimation technique to analyze the interrelationships among variables. The empirical findings reveal that internet usage, the capital owned by MSMEs, and the volume of money in circulation exert a significant influence on the nation’s economic growth. Conversely, only internet usage is found to have a statistically significant effect on the money supply. These outcomes underscore the pivotal function of MSMEs within the digital economic ecosystem and emphasize the necessity for well-organized digitalization strategies. Consequently, the research advocates for robust governmental intervention and support to accelerate the digital transformation of MSMEs, aiming to maximize their role in driving Indonesia’s overall economic progress.

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Journal Info

Abbrev

optimal

Publisher

Subject

Description

OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik ...