<![CDATA[This study aims to analyze the role of sales calls in improving the effectiveness of product offerings at four-star hotels. A sales call is a marketing communication strategy that focuses on a personal approach to potential customers to introduce products and services, gather feedback, and encourage purchasing decisions. The approach used in this study is descriptive qualitative with in-depth interviews and observations in the sales and marketing department. The results of the study show that sales calls can expand customer networks, improve understanding of consumer needs, and build long-term relationships that positively impact the conversion rate of product offerings. In addition, the effectiveness of product offerings increases when sales calls are made in a structured and consistent manner, supported by accurate customer data. This study concludes that optimizing the implementation of sales calls is an effective strategy to improve the marketing performance of four-star hotels, particularly in the face of increasingly intense competition in the hospitality industry. With proper implementation, sales calls can become a crucial tool in strengthening customer relationships and enhancing the hotel's competitiveness.]]>
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