<![CDATA[Buya Syakur, a cleric with a critical and often controversial preaching style, has become a widely discussed figure on social media, especially on Instagram. His popularity on this platform has triggered various responses, both support and criticism from multiple groups. This study aims to examine the role of Instagram as a contemporary medium of da’wah by exploring the values of hadith embedded in Buya Syakur’s Sufi-oriented teachings disseminated through various Instagram accounts. The research employs a qualitative with a content analysis approach. Data were collected by identifying and examining for relevant posts using the hashtag #buyasyakur. The findings indicate that the advices conveyed by Buya Syakur via Instagram are in line with the core values of authentic hadith. In addition to enriching contemporary audiences’ understanding of Islamic teachings, the advices also emphasize moral and ethical dimensions rooted in a Sufi perspective. Furthermore, this study demostrates that Instagram has great potential as a contemporary da’wah medium, capable of reaching a wide and diverse audience. Through a simple yet meaningful presentation, this digital da’wah not only deepens people’s understanding of Islamic teachings but also maintains the authentic values of hadith as a essential foundation for da’wah in the digital era.]]>
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