This study investigates the transformation of marriage customs, particularly the Genti Duduk ritual, among the Musi Malay community in Banyuasin, driven by social dynamics and processes of modernization. It aims to analyze the resilience of Islamic values in responding to these changes and to examine the position of local custom through the lens of ʿurf in Islamic jurisprudence. Employing a qualitative methodology with an integrative sociological, normative, and philosophical approach, data were collected over four months in five sub-districts through non-participant observation, in-depth interviews with community and religious leaders, and documentary analysis. The data were processed using the interactive analytical model of Miles and Huberman. The findings reveal that the Genti Duduk ritual encompasses three profound philosophical meanings: a sacred representation of the daughter, a symbol of the family's non-material values, and an embodiment of sincere familial bonds. Although the ritual's form has been simplified due to internal and external factors, its core values persist and align with Islamic principles, qualifying it as ʿurf ṣaḥīḥ (valid custom). This study underscores the adaptive capacity of local wisdom in maintaining its essence while demonstrating harmonious integration with Islamic values. It concludes that preservation strategies should prioritize the transmission of these philosophical foundations rather than merely preserving ritual forms.
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