<![CDATA[The quality of service from a travel company plays an important role in creating customer satisfaction, which is the key to the company's success and is beneficial for improving the company's reputation. The purpose of this study was to determine the effect of service quality on customer satisfaction at Lombok Culture Tour and Travel. Using quantitative research methods with a total of 100 respondents using purposive sampling technique. Data analysis techniques using multiple linear regression analysis. The results of this study indicate a simultaneous significant influence between service quality consisting of reliability, responsiveness, assurance, empathy and tangibles on customer satisfaction. The responsiveness variable has the most influential and significant value on customer satisfaction]]>
Copyrights © 2024
