PENGARUH HARGA DAN E-SERVICE QUALITY TERHADAP KEPUASAN PENGGUNA OJEK ONLINE GOJEK DI WILAYAH DKI JAKARTA

Putri Haniya Arifa A (Universitas Siber Indonesia)
Ayi Wahid (Universitas Siber Indonesia)
Vivi Afifah (Universitas Siber Indonesia)

Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Vol 1 No 1 (2024): Jurnal Ilmu Manajemen, Bisnis dan Keuangan (Innobiz) Volume 1 Number 1 Tahun 2024

In the current era of globalization, there are so many means and facilities that can be used by companies in marketing or attracting consumer interest, one of which is by utilizing online applications. This study aims to determine the effect of price and e-service quality on GOJEK online motorcycle taxi user satisfaction in the DKI Jakarta area. The method used in this research is quantitative with a survey method. The sampling technique used purposive sampling with a total of 30 respondents. Data collection techniques use online questionnaires that have been tested for validity and reliability.