PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN VOLUME PENJUALAN KREDIT MIKRO DI KANTOR BANK BRI KEMBANGAN

Roby Ahada (Universitas Siber Indonesia)
Farouk Rustamunaf (Universitas Siber Indonesia)
Annisa Fitri Anggraeni (Universitas Winaya Mukti)

Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Vol 1 No 1 (2024): Jurnal Ilmu Manajemen, Bisnis dan Keuangan (Innobiz) Volume 1 Number 1 Tahun 2024

The purpose of this study was to determine the effect of an effective digital marketing mechanism to achieve the desired volume of micro credit distribution desired by Bank BRI Kembangan Offices, making it easier for Bank BRI Kembangan Offices to evaluate their performance achievers. Data collection techniques used questionnaires and interviews with respondents and made observations. The results of this study the authors conclude that digital marketing has a positive effect on the volume of micro credit distribution at Bank BRI Kembangan.