Pengaruh E-Commerce Terhadap Volume Penjualan Pada Marketplace Localoka Di Jakarta Pusat: Studi kasus pada menurunnya volume penjualan pada aplikasi locakloka

Nabil Perdana Sukma Nabil (Universitas Siber Indonesia)
Ayi Wahid (Universitas Siber Indonesia)

Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Vol 2 No 1 (2025): Innobiz Issue Januari 2025

The aim of this research is to determine and analyze the influence of E-Commerce and Sales Volume on the Localoka marketplace in Central Jakarta. The population in this study are localoka users who have made ten transactions in Central Jakarta. The research method used in this research is a descriptive and explanatory survey method with a sample of 97 respondents, and the data analysis method used is simple linear regression with SPSS 26 data analysis tools. Based on the research results, it is concluded that E-Commerce localoka in Central Jakarta is included in very good category, Sales Volume at the localoka marketplace in central Jakarta is in the high category, and E-Commerce has an influence on Sales Volume at the localoka marketplace in central Jakarta. Meanwhile, the coefficient of determination (R2) of E-Commerce on Sales Volume at the Localoka marketplace in Central Jakarta is 64%, while 36% of Sales Volume is influenced by other variables not studied.