Synergy: Journal of Business, Finance and Management
Vol. 1 No. 1 (2025): Synergy: Journal of Business, Finance and Management

AI Workforce Trends and Business Skill Requirements in Indonesia: A Job Posting–Based Analysis

Asep Koswara (Institut Teknologi dan Bisnis Nobel Indonesia, Indonesia)



Article Info

Publish Date
04 Sep 2025

Abstract

This study investigates workforce trends and business skill requirements in Indonesia’s artificial intelligence (AI) labor market by analyzing job postings data. Using a sample of 100 postings collected from JobStreet, the research identifies emerging occupational categories, technical competencies, and business-oriented skills that employers emphasize when recruiting for AI-related roles. The findings reveal that while formal educational degrees, particularly in computer science, engineering, and related fields, remain commonly required, employers increasingly prioritize practical competencies such as programming, cloud computing, and machine learning expertise, along with evidence of applied project experience and industry certifications. Beyond technical expertise, job postings also highlight the importance of soft skills, including communication, teamwork, and problem-solving, as well as business-oriented capabilities such as strategic thinking and project management. This dual emphasis indicates a hybrid model of employability where academic credentials serve as a foundation, but applied skills and adaptability determine competitiveness in the job market. The study concludes that Indonesia’s AI workforce development must address both traditional academic preparation and skills-based pathways, calling for closer alignment between higher education, industry needs, and continuous learning mechanisms.

Copyrights © 2025






Journal Info

Abbrev

sjbfm

Publisher

Subject

Description

Synergy: Journal of Business, Finance and Management (SJBFM) publishes selected articles based on research and literature studies relevant to the fields of entrepreneurship, accounting, and management. SJBFM is published 3 (three) times a year, in January-April, May-August and September-December. ...