<![CDATA[A prevalent issue in contemporary discourse concerns how love, typically understood as a personal motivation, influences the dynamics of Sharia-based economic transactions, particularly within familial relationships and Muslim business communities. The aim of this study is to analyze love as an economic motive within the context of Islamic economics, mapping its connection to Sharia principles such as justice, transparency, and mutual assistance. The research employs a descriptive qualitative approach, utilizing literature review as its methodology, with data analysis conducted through content analysis techniques to explore the conceptualization of love within the framework of Islamic economics. The findings reveal that love plays a critical moral foundation in Sharia-compliant economic transactions, reinforcing honesty, trustworthiness, and justice. Love influences economic decisions in family and business contexts, fostering cooperation; however, it also carries the potential for misuse if misaligned with Sharia principles. While love can drive ethical behavior and social welfare, the study highlights the duality of its role, which requires careful regulation to prevent injustice. Therefore, the application of Sharia principles must prioritize justice, transparency, and collective welfare.]]>
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