PENDAMPINGAN PROMOSI DIGITAL UNTUK MENDUKUNG PRODUKTIVITAS WIRAUSAHA MASYARAKAT DI KELURAHAN SURYATMAJAN YOGYAKARTA

Christmastuti Nur (Program Studi Desain Produk, Fakultas Arsitektur dan Desain, Universitas Kristen Duta Wacana, Yogyakarta)
Kristian Oentoro (Program Studi Desain Produk, Fakultas Arsitektur dan Desain, Universitas Kristen Duta Wacana, Yogyakarta)
Arida Susyetina (Program Studi Pendidikan Bahasa Inggris, Fakultas Kependidikan dan Humaniora, Universitas Kristen Duta Wacana, Yogyakarta)

SERVIRISMA: Jurnal Pengabdian kepada Masyarakat
Vol. 6 No. 1 (2026): Servirisma: Jurnal Pengabdian kepada Masyarakat

The appropriate digital promotion strategy is really needed by MSME players in developing their business. Likewise, business people in Suryatmajan Village need a way to use social media to market their products. This Community Service activity aims to support the productivity of community businesses in Suryatmajan Subdistrict, Yogyakarta City through content creation training and digital promotion strategies as well as English language promotions because Suryatmajan subdistrict is close to the Malioboro tourist area. This mentoring activity consists of several stages, namely Observation, Coordination, Socialization, Implementation, Monitoring and Evaluation. Meanwhile, in the Implementation stage, training is carried out using knowledge transfer methods through lectures, discussions, simulations and practice. Through this mentoring activity, the majority of participants have been able to create video content independently, and recognize that the training material provided is in line with partners' needs.