<![CDATA[Education Masters (S2) Accounting is a further education after graduating from a bachelor's degree (S1) to obtain a master's degree. The level of students to continue their master of accounting education is still in the low category. This is caused by many factors. This study aims to empirically examine the effect of career motivation, perceptions of educational costs and family support on the interest of bachelor of accounting students to continue their Masters in Accounting Education. The location of this research was conducted at State and Private Universities in Bali. The population in this study were all accounting students at public and private universities in Bali. The sample collection technique used in this research is probability sampling technique with the type used is proportionate stratified random sampling, obtaining 337 samples. The method of collecting data in this study uses a survey. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that career motivation, perceptions of educational costs and family support have a positive effect on student interest. The implications of the results of this study include theoretical implications that explain McClelland's Motivation Theory and Theory of Planned Behavior as well as practical implications which show that apart from the family, the university also participates and provides benefits that students will get by pursuing a master's degree.]]>
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