<![CDATA[One of the key sectors driving regional economic growth which boosts local revenue, creates jobs, and fosters regional development is tourism. This study aims to analyze the state of human resources (HR) in the management of tourist attractions in Semarang Regency and to formulate strategies for their improvement. The method used is qualitative descriptive research through observation, interviews, and documentation, with analysis employing the Human Capital Index (HCI) and SWOT analysis. The results indicate that destination facilities are generally adequate, but service quality and the availability of information remain suboptimal. An HCI score of 2.84 (moderate category) indicates that HR capacity, competence, and development still need to be improved. Therefore, HR strengthening strategies are needed through capacity building, competency-based training, and performance management enhancement to improve service quality and destination competitiveness.]]>
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