Business ethics is a science that discusses behavior and moral principles that apply in the business world to ensure that all business activities are carried out fairly and in accordance with applicable laws. This research aims to determine the basics of business ethics and its application in daily business practices, especially in online buying and selling transactions. The main focus of business ethics is social responsibility, developing self-discipline, and creating healthy competition. The study also identified several core principles of business ethics, including utilitarianism, fairness, human rights, and consideration of the needs of others. In addition, this research examines the application of business ethics principles on online buying and selling platforms such as Shopee and how Islamic principles such as unity, balance, free will, responsibility and truth can be applied in the modern business world. In this way, corporate ethics is not only a guideline for individuals in running their business, but also a foundation for building a more sustainable and fair business system.
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