Analisis Komunikasi dalam Dakwah Husain Basyaiban

Muh. Rezki Prasetyo (Institut Agama Islam Negeri Bone)
Sitti Hajar (Institut Agama Islam Negeri Bone)
Yuni Asriani (Institut Agama Islam Negeri Bone)
Kurniati Abidin (Institut Agama Islam Negeri Bone)

Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi

This study aims to analyze the communication strategies in Islamic preaching (dawah) employed by Husain Basyaiban, particularly through the digital platform TikTok. The research utilizes a quantitative approach to obtain in-depth and measurable data. Data was collected through interviews with Basyaiban's followers and content analysis of his preaching materials on TikTok. The results indicate that Basyaiban's relaxed, dialogic, and audience-adaptive communication style effectively enhances the delivery of Islamic messages. Furthermore, the use of digital media such as TikTok has proven capable of reaching a wider audience and facilitating more dynamic interactions between the preacher (dai) and the congregation (mad'u). These findings highlight the importance of adapting preaching methods to technological advancements and audience characteristics in the digital era.