<![CDATA[This study explores how the video game Genshin Impact functions as a digital platform for cultural storytelling by examining the character Yun Jin, who is modelled after traditional Peking Opera performers. Focusing on character design, animation, and narrative construction, this research analyses how Yun Jin serves as a digital cultural representation of Peking Opera within a global fantasy universe. Drawing on visual semiotics and soft power theories, the study investigates how elements of traditional cultural heritage are adapted into interactive digital media and how global players perceive this cross-cultural representation. Using qualitative analysis and audience responses, the findings indicate that Yun Jin not only enhances player engagement but also functions as a form of cultural mediation that introduces traditional Chinese performing arts to international audiences. The study addresses a research gap regarding the integration of traditional performance art into interactive entertainment media. The findings highlight the potential of video games to preserve, reinterpret, and promote cultural heritage through immersive storytelling. These results provide implications for visual communication designers regarding the integration of cultural heritage into digital entertainment while maintaining cultural authenticity and global accessibility.]]>
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