Firm value is a key indicator reflecting a company's success in enhancing shareholder wealth and building investor confidence. The non-cyclical consumer sector in Indonesia is an interesting subject of study due to its relatively stable demand characteristics, despite facing intense competition and complex business environment dynamics. This study aims to provide empirical evidence regarding the impact of social and environmental responsibility, firm growth, and media exposure on firm value, as measured by the Price-to-Book Value (PBV) ratio. A quantitative approach was employed using secondary data obtained from annual reports, sustainability reports, and media information concerning non-cyclical consumer sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period. The sample was selected using purposive sampling, resulting in 241 panel data observations. Data analysis was conducted using panel data regression. The results indicate that social and environmental responsibility does not have a significant effect on firm value; thus, the first hypothesis (H1) is rejected. Conversely, firm growth and media exposure have a positive and significant impact on firm value; therefore, the second hypothesis (H2) and third hypothesis (H3) are accepted. These findings demonstrate that firm growth and media exposure play a crucial role in shaping firm value.
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