<![CDATA[The rapid growth of online stock communities in Indonesia has transformed how individuals access investment information and make financial decisions. However, investment intention is often influenced by behavioral, psychological, and technological factors, creating uncertainty in decision-making. This study aims to analyze the effects of market uncertainty, overconfidence, bandwagon effect, risk perception, and AI-based financial service usage on investment intention, with financial literacy as a moderating variable. The study applies a quantitative approach using primary data collected from members of Indonesian Telegram-based online stock communities. Data were analyzed using Structural Equation Modeling (SEM-PLS) to test the proposed hypotheses. The findings show that risk perception has a significant negative effect on investment intention, while AI-based financial service usage has a significant positive effect. In contrast, financial literacy does not significantly moderate the relationships between market uncertainty, overconfidence, bandwagon effect, risk perception, and AI-based financial service usage on investment intention. The study contributes theoretically to behavioral finance and the Theory of Planned Behavior by highlighting the stronger role of psychological and technological factors compared to financial knowledge. Practically, the findings provide insights for investors and digital financial platforms to improve decision-making and investment participation]]>
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