Perancangan Media Promosi Digital Berbasis Website untuk Mendukung Pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) Moistuart

Ni Putu Taniya Putri Diyasa (Politeknik Negeri Bali)
Kadek Cahya Dewi (Politeknik Negeri Bali)
I Putu Okta Priyana (Politeknik Negeri Bali)

Jurnal Teknik Mesin, Industri, Elektro dan Informatika
Vol. 4 No. 3 (2025): September: Jurnal Teknik Mesin, Industri, Elektro dan Informatika

This study aims to design a WordPress based e-commerce website as a digital promotional media for Moistuart MSME and to evaluate the usability of the developed website. Moistuart MSME faces challenges in expanding its marketing reach and supporting potential repeat orders due to the absence of a digital platform that provides continuous access to product information. The study adopted the Waterfall method, which includes the stages of requirements analysis, system design, implementation, testing, and deployment. Data were collected through observation and interviews. The website was developed using the WordPress Content Management System (CMS) and was evaluated through Black Box Testing and the System Usability Scale (SUS). The results of the testing process indicated that all website functions operated in accordance with user requirements. In addition, the usability evaluation using the System Usability Scale (SUS) produced a score of 93.4, indicating an excellent level of usability and a high degree of user acceptance. The developed website has the potential to expand marketing reach and support repeat order opportunities for Moistuart MSME.