<![CDATA[This study examines the increasing use of TikTok as a source of information and inspiration in the beauty industry, particularly in hairstyle trends, which is considered to influence female students’ decisions in choosing layered hairstyles. However, the extent to which TikTok influences hairstyle selection among female students in the D4 Cosmetics and Beauty Care Study Program at Jakarta State University has not been empirically established. This research aims to determine the effect of TikTok usage on the choice of layered hairstyles among female students in the D4 Cosmetics and Beauty Care Study Program at Jakarta State University. The study employed a quantitative approach with a cross-sectional research design. Data collection was conducted to analyze the relationship between TikTok usage intensity and students’ preferences for layered hairstyles. The results of hypothesis testing showed a significance value of 0.000 (p < 0.05), indicating that the research hypothesis was accepted. These findings demonstrate that TikTok usage has a significant influence on female students’ decisions in choosing layered hairstyles. The higher the level of TikTok utilization as a source of beauty references, the greater the tendency of students to adopt layered hairstyle trends. This study highlights the role of social media platforms in shaping beauty preferences and lifestyle choices among young women.]]>
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