<![CDATA[This study aims to analyze the effect of incentives and job satisfaction on the performance of Grab drivers in Makassar City. This research employed a quantitative approach using a survey method. The population consisted of all Grab drivers in Makassar City, with a sample of 100 respondents determined using the Cochran formula. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results showed that incentives partially had no significant effect on Grab driver performance, while job satisfaction had a positive and significant effect on driver performance. Simultaneously, incentives and job satisfaction had a positive and significant effect on Grab driver performance in Makassar City. This study indicates that improving driver performance is more influenced by job satisfaction factors in addition to incentive provision.]]>
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