<![CDATA[Ke’te Kesu’ is one of the cultural tourism destinations in Tana Toraja, South Sulawesi, featuring various attractions, including Tongkonan traditional houses, Alang traditional rice barns, stone burial sites, Tau-Tau statues, traditional wood carvings, handicrafts, and traditional ceremonies such as Rambu’ Solo’ and Rambu’ Tuka’. The authenticity of Torajan culture is the main attraction of Ke’te Kesu’. However, its development still faces several weaknesses, including limited digital promotion, tourism information, cultural interpretation facilities, and the dependence of local traders income on tourist visits. This study aims to identify the condition and potential of tourism attractions at Ke’te Kesu’ and analyze management and development strategies for advancing the destination. This research employed a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. The results show that Ke’te Kesu’ tourism attractions remain well preserved and have significant potential based on cultural authenticity, diverse cultural heritage, community life, traditional handicrafts, and natural landscapes. The proposed development strategies include optimizing digital promotion, developing cultural and educational tourism packages, improving facilities and cultural interpretation, enhancing service quality, strengthening cooperation among stakeholders, and involving younger generations in cultural preservation. These strategies are expected to increase the attractiveness and competitiveness of Ke’te Kesu’, improve visitor experiences, and support the long-term sustainability of the destination.]]>
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