<![CDATA[This study aims to analyze the supervision strategy carried out by the Serang City Transportation Agency in improving the quality of public transportation services in 2024 and identify supporting and inhibiting factors in its implementation. This study uses a qualitative method with data collection techniques through interviews, observations and documentation. The research analysis uses George's theory. R Terry which includes Planning, Organizing, Actuating and Controlling. The results of the study show that the public transportation supervision strategy carried out by the Serang City Transportation Agency has been implemented through route network planning, the establishment of transportation institutions, control and monitoring activities, and the provision of public complaint mechanisms. However, the implementation has not been optimally carried out because there are still violations of the route, disorderly public transportation operations, unsuitable fleet conditions, and low public participation in supervision. The implementation is supported by institutional strengthening, transportation cooperatives, and coordination among relevant stakeholders, while regulatory and route permit issues, individual vehicle ownership, competition from online transportation, economic pressures, and inadequate fleet conditions remain major inhibiting factors. Overall, the supervision strategy has not yet been optimal in improving the quality of public transportation services in Serang City. Although the organizing function has been relatively well implemented, planning, actuating, and controlling still face implementation gaps that affect the effectiveness of supervision.]]>
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