<![CDATA[This study aims to develop and evaluate the feasibility and effectiveness of the “nefasiyu.id” website as a learning media for Islamic Religious Education (PAI) for fifth-grade elementary students by integrating the value of charity (sedekah) as a digital da’wah strategy. The research employed a Research and Development (R&D) method using the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. The subjects of this study were fifthgrade students of SDN 1 Cirengganis. Data were collected through media expert validation sheets, material expert validation sheets, and student response questionnaires. The results indicate that the developed learning media was rated as feasible by both media and material experts. Furthermore, student responses were categorized as very high, with 100% of students stating that the material was easy to understand, the animations were engaging, and the learning activities were enjoyable. The media also effectively enhanced students’ motivation and understanding of charity values in daily life. Therefore, the “nefasiyu.id” website can serve as an innovative, interactive, and relevant learning medium in line with current technological advancements.]]>
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